With the collective intelligence of your people.

Our approach is different from traditional loyalty consultancy as we believe that the best ideas and innovations come from inside your organisation. We help you to bring multi-talented people from different departments and with different thinking patterns together and guide them to co-create the best possible solutions. Believe us, you’ll see the magic happen!

3 steps to success

With a series of 3 co-creation workshops, we put you on the fast track to success. 

solution potential

Find out how your current offering compares in your market. Get an objective sense of your offering and the experiences it triggers. Understand the main competitive drivers. Do your customers enjoy your services? Are you delivering positive experiences or frustrations? 

collective ideas generator

Based on the outcomes of the first workshop, your team will be guided to create ideas that will differentiate your offering. With collective intelligence techniques, they will evaluate the solutions in terms of added value for your customers and your company.

ambassador’s task

 Before you go to market with a new idea it needs internal acceptance. When your people are convinced, product improvements, service changes and adaptations to processes will be smoother. We support you with our consensus techniques for large groups. 

Industry relevance

Our methodology is applicable for all services that relate to customer loyalty; development of your loyalty strategy, improvement of your loyalty program, a health-check of your data, a review of your CRM system or a total customer experience review,… 

loyalty programs 

 We’ve uncovered the secrets of airline, hotel, finance, luxury and retail loyalty programs. We’re happy to share our insights with your team and to spice up your program with unique, co-created ideas.

Loyalty marekting

Not every brand needs a program but every brand does need a loyalty strategy. Staying close to your customers and building strong relations is crucial. Not a one-size-fits-all strategy but a bespoke and specific solution with your people’s input.

DATA driven campaigns

You want to have a closer look at your customers’ behaviour? Together we make sense out of your data, discover valuable insights, create marketing segments and design more relevant offers.

Customer experience design

The overall experience of your customers is a strong loyalty driver. Your employees know your customers best, that’s why we facilitate workshops with your people to improve your CX throughout the entire customer life cycle.

Some of the companies we gained experience with over the last 20+ years.

Air France KLM, Beiersdorf Nivea, Brussels Airways, Bulgari, Esso Benelux, Etihad Airways, Glaxo Smith, Jumeirah Hotels, Mélia Hotels, Mercedes-Benz, Swiss International Airlines, SwissCard, TAP Air Portugal, TCS, Volvo Cars, United Airlines, Westside Shopping Center, Wolford, Wyndham Hotel Group

The Team

We are a team of passionate specialist with different skills and backgrounds. When you work with us, you get the best advice from the market combined with the collective intelligence of your people, the biggest asset that resides within your company.

For more information contact
Judith Raymakers